cosmetics

Cosmetics

the major cosmetics firms, the largest is L'Oréal, which was founded by Eugene Schueller in 1909 as the French Harmless Hair Colouring Company (now owned by Liliane Bettencourt 26% and Nestlé 28%; the remaining 46% is traded publicly).Eventually, Max Factor opened his own shop in a suburb of Moscow, selling hand-made rouges, creams, fragrances, and wigs. A traveling theatrical troupe bought and wore Factor's make-up while performing for Russian nobility, and a new door to fame and fortune opened wide for Max. The Russian nobility appointed Factor the official cosmetic expert for the royal family and the Imperial Russian Grand Opera.In 1904, Max Factor and his family moved to the United States. He had an opportunity in St. Louis at the 1904 World's Fair, to sell his rouges and creams. Max Faktor was now Max